Cloudflare has introduced new tools for site owners to monitor personal AI agents and control how they access websites. The company says the changes are intended to help businesses distinguish agent activity from other automated traffic and decide which agents to allow, limit, or block.
Personal agents act on behalf of people, making requests such as comparing products, finding support information, or completing purchases. In Cloudflare’s Security Analytics, a new “Personal Assistants” category appears in the Bot Analysis chart alongside other traffic classifications. A new widget lists the agents visiting a site and the number of requests they make. Filtering by an agent also updates other statistics to show its requested paths, response codes, and network sources.
For sites using Account Abuse Protection, which Cloudflare says is in early access, site owners and fraud teams can see which user an agent represents. Account activity views identify agents involved in login and sign-up events, while analysts can filter accounts by AI assistant activity. The account overview also lists agents associated with a user, allowing teams to investigate unusual logins and take action against an individual account without blocking an agent for all users.
Cloudflare is also expanding its existing Agents policy and renaming the setting “AI Crawler and Agent access policies.” In Security Settings, site owners can set a general policy and choose a separate option for each supported personal agent: allow it, block it on pages with ads, or block it. Existing Search and Training policies remain unchanged.
During the process of adding a new site to Cloudflare, owners are asked whether they monetize pages with ads, and the recommended policies are tailored to that answer. The settings can be changed later in Security Settings.
Cloudflare says agent identification is only one part of the challenge. It is also working toward privacy-aware ways to carry user context through agents, assess their reputation, and establish accountability. The company says it plans to share more as it works with agent operators and others in the ecosystem.
Sources: Cloudflare Blog.